This is so very very weird, that I'm going to quote from the official marketing blurb:

Constructed of a soft, flesh-like gel, the remote appears cold when off. Once turned on, however, it seems to come to life. A soft light emanates somewhere from within as the center of the device begins to slowly rise and fall, mimicking the tranquil motions of breath. Left undisturbed, the remote will slumber peacefully. But should a human hand approach, sensors inside alert it to the imminent touch. It stops breathing, grows rigid - the light from within is extinguished.

OK; I don't know about you, but a softly pulsing, gel-like remote that gets hard when touched is way too phallic. Honestly, if this weren't blogged all over, I'd think it's a hoax; I can't find it on Panasonic's sites.